Empowertisement Done Wrong

Empowertisement Done Wrong, Flash Foxy Women's Climbing Festival

Photo: Sasha Turrentine

Empowertisement, the act of using female empowerment as advertisement, is roaring hard right now. I’m not going to knock it because let’s face it, we live in a capitalist society. Companies need money to do good and affect change. Where does the money come from? By selling stuff.

Empowertisement, when done well, can be a beautiful thing. It is incredibly powerful to see diverse faces and voices reflected in marketing material because it shows that you belong. REI believes that women are a Force of Nature. The North Face shows us that She Moves Mountains. Outdoor Research empowers with She Adventures.

Mountain Hardwear? As a sponsor of Flash Foxy’s Women’s Climbing Festival, they want you to buy their jeans.

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Pro Tips: Tommy Caldwell Talks Public Lands

Organ Mountains-Desert Peaks National Monument

Today, June 8, is a day you might call a monumental day. Today is the anniversary of the Antiquities Act, which gives the President of the United States the authority to designate national monuments from federal lands. 101 years ago today, our government thought that America’s public lands were worth protecting. Today, that isn’t the case.

I got the chance to sit down with Tommy Caldwell and talk about our public lands and what they mean to him, and thought it’d be a fitting conversation to publish today.

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The Art Rangers, an interview with Oscar Nilsson

Art Rangers National Park Foundation

From monument reductions to budget cuts, it’s not news that our public lands are under attack. Inspired by the beauty of America’s natural resources, Oscar Nilsson and Alex Tatem decided to find ways to increase funding for public lands: through art.

They recently launched their new project, the Art Rangers, a platform for photographers to sell their work. All proceeds go to the Art Rangers’ first partner, the National Park Foundation.

I sat down with founder Oscar Nilsson to dig into all things Art Rangers. Read on to find which parks inspire him and what he’s excited to accomplish with the Art Rangers.

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5 tips for surviving your first #ORShow

Alex Honnold Outdoor Retailer

It’s that time of year again… Outdoor Retailer Winter Market 2016 is just around the corner. With one hectic summer show with too many meetings under my belt, I’m basically a veteran or something, right? These are my tips for making sure you survive your first Outdoor Retailer and keeping your sanity too.

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Black Diamond Creek Pants

Black Diamond Creek Pants Review

I’m really good at destroying my pants while climbing. Cracks aren’t terribly forgiving. You can find me awkwardly humping the rock to top out more often than not. 99% of the time I find myself scooting on my butt on an approach or descent. Add in my slob factor and it’s basically a recipe for disaster when it comes to ever looking socially acceptable after climbing. The Black Diamond Creek Pants were the answer to my prayers.

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