Empowertisement Done Wrong

Empowertisement Done Wrong, Flash Foxy Women's Climbing Festival

Photo: Sasha Turrentine

Empowertisement, the act of using female empowerment as advertisement, is roaring hard right now. I’m not going to knock it because let’s face it, we live in a capitalist society. Companies need money to do good and affect change. Where does the money come from? By selling stuff.

Empowertisement, when done well, can be a beautiful thing. It is incredibly powerful to see diverse faces and voices reflected in marketing material because it shows that you belong. REI believes that women are a Force of Nature. The North Face shows us that She Moves Mountains. Outdoor Research empowers with She Adventures.

Mountain Hardwear? As a sponsor of Flash Foxy’s Women’s Climbing Festival, they want you to buy their jeans.

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The Art Rangers, an interview with Oscar Nilsson

Art Rangers National Park Foundation

From monument reductions to budget cuts, it’s not news that our public lands are under attack. Inspired by the beauty of America’s natural resources, Oscar Nilsson and Alex Tatem decided to find ways to increase funding for public lands: through art.

They recently launched their new project, the Art Rangers, a platform for photographers to sell their work. All proceeds go to the Art Rangers’ first partner, the National Park Foundation.

I sat down with founder Oscar Nilsson to dig into all things Art Rangers. Read on to find which parks inspire him and what he’s excited to accomplish with the Art Rangers.

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Pro Tips: Tommy Caldwell Talks Public Lands

Organ Mountains-Desert Peaks National Monument

Today, June 8, is a day you might call a monumental day. Today is the anniversary of the Antiquities Act, which gives the President of the United States the authority to designate national monuments from federal lands. 101 years ago today, our government thought that America’s public lands were worth protecting. Today, that isn’t the case.

I got the chance to sit down with Tommy Caldwell and talk about our public lands and what they mean to him, and thought it’d be a fitting conversation to publish today.

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Pro Tips: Angie Payne Talks Advocacy

Angie Payne Save Red Rock Mountain Hardwear Advocacy Stewardship

Climbing and advocacy are two things that are close to my heart. Protecting and giving back to the places that I’m so lucky to play in is something I feel really passionate about. Mountain Hardwear posted about Save Red Rock last month with one of their athletes, Angie Payne. I got to sit down—well, send off millions of questions via email more like it—with Angie to ask her a few questions around being a professional athlete, stewardship, and advocacy.

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