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eastern sierra

Empowertisement Done Wrong

Empowertisement Done Wrong, Flash Foxy Women's Climbing Festival

Photo: Sasha Turrentine

Empowertisement, the act of using female empowerment as advertisement, is roaring hard right now. I’m not going to knock it because let’s face it, we live in a capitalist society. Companies need money to do good and affect change. Where does the money come from? By selling stuff.

Empowertisement, when done well, can be a beautiful thing. It is incredibly powerful to see diverse faces and voices reflected in marketing material because it shows that you belong. REI believes that women are a Force of Nature. The North Face shows us that She Moves Mountains. Outdoor Research empowers with She Adventures.

Mountain Hardwear? As a sponsor of Flash Foxy’s Women’s Climbing Festival, they want you to buy their jeans.

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Staying at the Hostel California

Hostel California Review

Normally when we head to Bishop, we camp. Tent sites are cheap at the Pit and free in the Buttermilks. Camping is easy and close to climbing. It’s kind of a no brainer.

This past trip over the long February weekend was a little different. We were spoiled with a stay at the Hostel California. Their slogan is “Pro climber luxury, dirtbag prices”. Read on to see if the hostel was true to its word.

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How to Create the Most Instagrammable Snack Board

How to create the most Instagrammable snack board

Last October, my Feral Female Weekend crew and I reunited to chase fall colors in the Eastern Sierra. The best thing about hiking with these ladies–aside from the belly laughs and conversation–is we all absolutely love food, because I am 98.3% sure that I hike so I can eat.

After deciding to hike no further than the closest spot we could camp, we made the prettiest snack board imaginable. Now you can create your own, too!

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Roadtrip the Eastern Sierra in 4 Days

Eastern Sierra road trip recommendations

A few years ago I celebrated my 25th birthday in the Eastern Sierra. I had four whole days dedicated to fun, some driving to and from the Bay Area, but no agenda. I’d been to the East Side before, to tackle Mt. Whitney and some ice climbing, but had never driven the length of 395. I’m always stuck with the dilemma of trying to see something of everything, or sticking to just one spot. For my 25th trip around the sun, I was going to try to see a bit of it all.

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