Tag: climbing

Empowertisement Done Wrong

Empowertisement Done Wrong, Flash Foxy Women's Climbing Festival

Photo: Sasha Turrentine

Empowertisement, the act of using female empowerment as advertisement, is roaring hard right now. I’m not going to knock it because let’s face it, we live in a capitalist society. Companies need money to do good and affect change. Where does the money come from? By selling stuff.

Empowertisement, when done well, can be a beautiful thing. It is incredibly powerful to see diverse faces and voices reflected in marketing material because it shows that you belong. REI believes that women are a Force of Nature. The North Face shows us that She Moves Mountains. Outdoor Research empowers with She Adventures.

Mountain Hardwear? As a sponsor of Flash Foxy’s Women’s Climbing Festival, they want you to buy their jeans.

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Staying at the Hostel California

Hostel California Review

Normally when we head to Bishop, we camp. Tent sites are cheap at the Pit and free in the Buttermilks. Camping is easy and close to climbing. It’s kind of a no brainer.

This past trip over the long February weekend was a little different. We were spoiled with a stay at the Hostel California. Their slogan is “Pro climber luxury, dirtbag prices”. Read on to see if the hostel was true to its word.

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Protect the California Desert

Desert Renewable Energy Conservation Plan DRECP

What do you think of when you hear the word desert? Desolate? Barren? No. The desert is so much more than that. Rugged mountains, spiky trees, dark skies, sharp rock, red cliffs, Native American heritage… these are some of many elements that make the California desert a such place of wonder. These are things worth protecting.

The Department of the Interior and BLM want to reconsider the Desert Renewable Energy Conservation Plan, and the California desert needs your help.

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A Weekend in Mount Shasta

Visit Mount Shasta

I’ve never spent much time in the more northern parts of California, save for a flop of a summit attempt and a few days in Lassen Volcanic National Park. It’s only 4.5-5 hours away, nearly the same amount to drive to Yosemite Valley, Tuolumne Meadows or Mammoth. Over the Martin Luther King weekend, I tried to rectify this with a trip to Mount Shasta, both a city and a breathtaking, mystical mountain.

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