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volcanic tablelands

Roadtrip the Eastern Sierra in 4 Days

Eastern Sierra road trip recommendations

A few years ago I celebrated my 25th birthday in the Eastern Sierra. I had four whole days dedicated to fun, some driving to and from the Bay Area, but no agenda. I’d been to the East Side before, to tackle Mt. Whitney and some ice climbing, but had never driven the length of 395. I’m always stuck with the dilemma of trying to see something of everything, or sticking to just one spot. For my 25th trip around the sun, I was going to try to see a bit of it all.

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Empowertisement Done Wrong

Empowertisement Done Wrong, Flash Foxy Women's Climbing Festival

Photo: Sasha Turrentine

Empowertisement, the act of using female empowerment as advertisement, is roaring hard right now. I’m not going to knock it because let’s face it, we live in a capitalist society. Companies need money to do good and affect change. Where does the money come from? By selling stuff.

Empowertisement, when done well, can be a beautiful thing. It is incredibly powerful to see diverse faces and voices reflected in marketing material because it shows that you belong. REI believes that women are a Force of Nature. The North Face shows us that She Moves Mountains. Outdoor Research empowers with She Adventures.

Mountain Hardwear? As a sponsor of Flash Foxy’s Women’s Climbing Festival, they want you to buy their jeans.

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