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the north face

Do Something: An Open Letter to Outdoor Brands

Dear Outdoor Brands,

Are you offended? Are you angry? Do you think you were unfairly called out or linked to? I’m glad I struck a note. You should do something about it, if you think I’m in the wrong. But by do something about it, I don’t mean aggressively emailing me to take my links down because it’s driving negative traffic to your site.

Instead of telling me that you’re a diverse, minority-owned company, and we’re fighting the same fight, and that I’m wrong, you should prove me wrong. I posted an opinion piece. In my opinion, what you’re presenting doesn’t seem that diverse. Is it my place to tell people whether or not something is diverse? Of course not, I am not the diversity police. I linked to you because I wanted people to be able to form their own opinion. So prove me wrong. Prove the traffic wrong. Give those link clickers a reason to say “Hey Company, what is wrong with this blogger? She’s clearly wrong.” Give me a reason to say I’m wrong.

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Hiking Palomarin Trail to Alamere Falls

Hiking Palomarin Trailhead to Alamere Falls, Point Reyes National Seashore

The hike from the Palomarin trailhead to Alamere Falls is one of my favorites in Point Reyes, if not the whole Bay Area. There are few places in the world where you can see a freshwater waterfall drop directly into the ocean.

It’s rated as moderate. Not too long, not too short, and you’ll be back in San Francisco just in time for dinner.

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