Empowertisement Done Wrong

Empowertisement Done Wrong, Flash Foxy Women's Climbing Festival

Photo: Sasha Turrentine

Empowertisement, the act of using female empowerment as advertisement, is roaring hard right now. I’m not going to knock it because let’s face it, we live in a capitalist society. Companies need money to do good and affect change. Where does the money come from? By selling stuff.

Empowertisement, when done well, can be a beautiful thing. It is incredibly powerful to see diverse faces and voices reflected in marketing material because it shows that you belong. REI believes that women are a Force of Nature. The North Face shows us that She Moves Mountains. Outdoor Research empowers with She Adventures.

Mountain Hardwear? As a sponsor of Flash Foxy’s Women’s Climbing Festival, they want you to buy their jeans.

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My 5 Favorite Bay Area Hikes

Favorite Best Bay Area Hikes

The folks at Arc’teryx Stanford Center asked me to share a few of my favorite Bay Area hikes and nonprofits at their spring launch event. There’s nothing I love more than talking about outdoor adventure, so I happily obliged.

For this roundup, I only wanted to include hikes within an hour of the Bay Area. These are all places you can go and get in mileage but still make it back in time for dinner and drinks with friends.

These are the best Bay Area hikes that I return to time and time again.

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HeritageHiking Heritage Grove, Sam McDonald County Park Grove Sam McDonald County Park

Hiking the Heritage Grove, Sam McDonald County Park

Hiking Heritage Grove, Sam McDonald County Park

I turned 28 on a quiet evening in the Sierra Club Hiker’s Hut. The next morning, we woke up to  fog and the slow pitter patter of rain on the wooden hut. Josh had class in the afternoon and I had plans to curl up in bed for a lazy birthday. We packed up all our things to head back home.

Instead of retracing our steps, we opted for the Heritage Grove trail instead.

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