Tag: bouldering

Empowertisement Done Wrong

Empowertisement Done Wrong, Flash Foxy Women's Climbing Festival

Photo: Sasha Turrentine

Empowertisement, the act of using female empowerment as advertisement, is roaring hard right now. I’m not going to knock it because let’s face it, we live in a capitalist society. Companies need money to do good and affect change. Where does the money come from? By selling stuff.

Empowertisement, when done well, can be a beautiful thing. It is incredibly powerful to see diverse faces and voices reflected in marketing material because it shows that you belong. REI believes that women are a Force of Nature. The North Face shows us that She Moves Mountains. Outdoor Research empowers with She Adventures.

Mountain Hardwear? As a sponsor of Flash Foxy’s Women’s Climbing Festival, they want you to buy their jeans.

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Black Diamond Creek Pants Review

How to Spend a Weekend in Carmel

Granite Creek bouldering

Living in San Francisco, I’m super lucky to have many beautiful destinations within a few hours’ driving distance. Mendocino, Napa, Carmel, Big Sur… For me, that means that most of these places are usually long day trips. I’m lucky to have finally spent a weekend on the Central Coast. Read on to see how to spend an idyllic weekend in Carmel.

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Black Diamond Creek Pants Review

Black Diamond Creek Pants

Black Diamond Creek Pants Review

I’m really good at destroying my pants while climbing. Cracks aren’t terribly forgiving. You can find me awkwardly humping the rock to top out more often than not. 99% of the time I find myself scooting on my butt on an approach or descent. Add in my slob factor and it’s basically a recipe for disaster when it comes to ever looking socially acceptable after climbing. The Black Diamond Creek Pants were the answer to my prayers.

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Adidas Outdoor Terrex Solo Approach Shoes Review

Adidas Outdoor Terrex Solo Approach Shoes

Adidas Outdoor Terrex Solo Approach Shoes Review

Adidas is one of those companies that I associate with standard athletic gear: gym shorts, volleyball jerseys, shoes. Over the past few years, they’ve been building up an impressive team of athletes—Kevin Jorgensen, Sasha DiGiulian, Nina Williams, to name a few—that I respect and admire.

I met up with Adidas Outdoor at Outdoor Retailer this past show to check out what they had to offer. The new Terrex Solo Approach Shoes caught my eye.

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