Outdoor companies, take a public stand

Climbing the Matterhorn, Sierra Nevada, Sawtooth Range, July 2016

Pow shots are cool. V16 is rad. Fog swirling around an artfully draped blanket is neat too. Sunrises and sunsets are beautiful. But do you know what is not cool, rad, neat or beautiful? Our public lands being taken away from us, from you.

It’s time to take a public stand. I know that some of you may have signed OIA’s open letter. Maybe you are working behind the scenes. But what’s next? It’s time to show the public that you care.

I get this is a touchy subject to approach. Your bottom line depends on it either way. Without land, you don’t have recreation. Without recreation, there are no customers. It is not the time to “stay out of politics”, because politics are everywhere.

If you don’t take a stand now, when will you? If you’re waiting for someone else to stand up first, who is going to?

People are listening and people are watching.

I’ve compiled a Twitter list of brands who’ve spoken up or are doing general good here.

Thank you to the companies who have thrown their voices into the mix and shared photos, tweets and content, even if it was just one post. I’d like to highlight them below.

Why Outdoor Retailer should leave Utah by Black Diamond founder, Peter Metcalf

Join Outdoor Research to stop drilling in national parks

Johnie Gall on defending fun for Oru Kayak

The outdoor industry loves Utah, but does Utah love the outdoor industry, ponders Patagonia

Equality for all. #everywherebetter

A photo posted by Nau Clothing (@nauclothing) on

Know of a brand that I missed? Let me know in the comments, or shoot me an email, and I’ll get them on the post and Twitter list. Please note that these lists are in no way exhaustive or all encompassing and at the time of writing, it is 1:33AM and I cannot comb through anymore social media accounts.

PS – If your focus is on doing good around the globe through manufacturing, providing renewable energy, clean water, etc., thank you for your work. Keep on fighting.

Edited 2/2/2017 9:55AM to add Oru Kayak, Patagonia, and support for non-profits.